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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century - Scott Bedbury
EAN: 9780142001905
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Descriere A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century - Scott Bedbury
Scott Bedbury was Senior Vice President of Marketing at Starbucks from 1995 to 1998. Prior to that he spent seven years as head of advertising for Nike, where he launched the Bo Knows and Just Do It campaigns. He is currently an independent brand consultant and a speaker for the Leigh Bureau. \nStephen Fenichell is the author of Plastic: The Making of A Synthetic Century and Other People's Money. His articles have appeared in New York, Men's Journal, GQ, Lear's, Spy, Connoisseur, Condé-Nast Traveler, and Wired.
Detalii
- Brand
- PENGUIN GROUP
- Categorie
- ENSTK
- EAN / GTIN
- 9780142001905
- Magazine
- 1
- Disponibilitate
- in stock
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