Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice - Ina Goller

Descriere Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice - Ina Goller

\nCreativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.\n \nThe text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking.\n \nThis second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work.\n \nOnline resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, to support learning and teaching.\n

Detalii

Brand

Routledge

Categorie

ENSTK

EAN / GTIN

9781032127699

Magazine

1

Disponibilitate

in stock