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Descriere Luxury Strategy - Jean-noel|bastien Kapferer
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Detalii
- Brand
- KOGAN PAGE LTD
- Categorie
- ENSTK
- EAN / GTIN
- 9781398624269
- Magazine
- 1
- Disponibilitate
- in stock
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