Routledge · ENSTK
Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands - Angeline Close Scheinbaum
EAN: 9781032670492
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Descriere Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands - Angeline Close Scheinbaum
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
Detalii
- Brand
- Routledge
- Categorie
- ENSTK
- EAN / GTIN
- 9781032670492
- Magazine
- 1
- Disponibilitate
- in stock
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