Business Expert Press · ENSTK
Managing Brand Crises: A Guide to Navigating the Storm - Eugene Y. Chan
EAN: 9781637428238
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Descriere Managing Brand Crises: A Guide to Navigating the Storm - Eugene Y. Chan
Chan, Eugene Y.: - Dr. Eugene Y. Chan is Professor of Marketing at the Ted Rogers School of Management, Toronto Metropolitan University. He is a scholar in branding, brand crises, and corporate activism, with over 50 publications in leading journals on these topics. Dr. Chan teaches undergraduate and graduate courses and has received multiple awards. Recognized for his expertise, Dr. Chan's work informs both academic theory and practical strategies for navigating today's complex marketing landscape. He is also the author of Consumer Behavior in Practice: Strategic Insights for the Modern Marketer.
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- Brand
- Business Expert Press
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- ENSTK
- EAN / GTIN
- 9781637428238
- Magazine
- 1
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- in stock
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