Multisensory Experiences: Where the Senses Meet Technology - Carlos Velasco

Descriere Multisensory Experiences: Where the Senses Meet Technology - Carlos Velasco

Carlos Velasco, Associate Professor, Department of Marketing, BI Norwegian Business School, Norway, Marianna Obrist, Professor of Multisensory Interfaces, Department of Computer Science at University College London \nCarlos Velasco is Associate Professor in the Department of Marketing at the BI Norwegian Business School (Norway), where he co-founded the Centre for Multisensory Marketing. Carlos received his D.Phil. in Experimental Psychology from Oxford University, after which he worked on a number of postdoctoral and consulting projects in Europe, Asia, and North and South America. His work is situated at the intersection between Psychology, Marketing, and Human-Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles. Carlos has worked with a number of companies from around the world on topics such as multisensory experiences, food and drink, branding, and consumer research. For more information, visit https: //carlosvelasco.info \n \nMarianna Obrist is Professor of Multisensory Interfaces in the Department of Computer Science at University College London (UCL), and Deputy Director (Digital Health) for the UCL Institute of Healthcare Engineering. Previously, she was Professor of Multisensory Experiences at the University of Sussex and a Marie Curie Fellow at Newcastle University, UK. She holds a Ph.D. in Human-Computer Interaction (HCI) from the University of Salzburg, Austria. Internationally recognised for pioneering Multisensory HCI research, Marianna's work significantly impacts various domains, from immersive experience design to health and wellbeing applications, emphasising touch, taste, and smell as powerful sensory modalities for future interfaces. \n\n

Detalii

Brand

Oxford University Press (uk)

Categorie

ENSTK

EAN / GTIN

9780198886709

Magazine

1

Disponibilitate

in stock