Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda - Edward L. Bernays

Descriere Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda - Edward L. Bernays

\nThe Original Blueprint for Modern Propaganda\n \n\n \nFirst published in 1923, Crystallizing Public Opinion by Edward L. Bernays laid the groundwork for the entire field of public relations. A nephew of Sigmund Freud, Bernays used psychological insight and mass media strategy to influence public thought on everything from war to toothpaste.\n \n\n \nInside this classic you'll discover: \n \n\n \n���� How public opinion is formed-and manipulated\n \n\n \n���� The psychological tools used by corporations and governments\n \n\n \n���� The early foundations of advertising, propaganda, and branding\n \n\n \nStill taught in marketing and communications courses today, this book is essential for anyone interested in media influence, political messaging, or modern persuasion techniques.\n

Detalii

Brand

Antiquarius

Categorie

ENSTK

EAN / GTIN

9781667306605

Magazine

1

Disponibilitate

in stock