AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands - Catherine Seda

Descriere AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands - Catherine Seda

\nDiscover how AI is revolutionizing content marketing and SEO, empowering marketers to optimize, scale, and thrive. Catherine Seda and Jenny Halasz, content marketing and SEO experts, help marketers navigate the AI transformation by exploring the impact and risks of AI on digital marketing, while providing effective strategies.\n \nKey Topics Covered: \n \n- Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it's crucial for executives and employees to adapt \n- AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google's EEAT standards, and navigate evolving search algorithms \n- Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it \n- E-commerce Challenges: Uncover common content, SEO, and reputation obstacles in e-commerce and see how AI can enhance site performance and customer experience \n- Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies \n- AI, Analytics, and Human Insight: Gain clarity on combining AI with human analysis to drive smarter, high-impact marketing performance \nAI-Powered Content Marketing and SEO is the essential guide for marketers looking to harness the power of AI in their strategies. By providing a balanced approach to automation and human creativity, this book ensures that brands can build authority, meet customer needs, and navigate the complexities of modern SEO. With its actionable frameworks and insights, it fills a critical gap in the market, making it a must-read for anyone involved in digital marketing.\n

Detalii

Brand

Addison-wesley Professional

Categorie

ENSTK

EAN / GTIN

9780135478226

Magazine

1

Disponibilitate

in stock