Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy - Jenna Tiffany

Descriere Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy - Jenna Tiffany

\nWINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) \nWINNER: Business Book Awards 2022 - Sales & Marketing category (first edition) \nHow can senior marketing leaders develop and implement a proven strategy to deliver measurable results? \n \nMarketing Strategy offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, Jenna Tiffany incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth. \n \nYou'll learn how to: \n- Master key models to analyze the marketing environment strategically \n- Implement adaptable frameworks across industries with step-by-step guidance \n- Leverage real-world examples and expert interviews for actionable insights \n- Measure and optimize marketing success using data-led decision making \n- New to this edition: Generative AI, new real-world examples and perspectives, online resources - PowerPoint slides \n \nDeveloped for senior marketing executives, this guide equips you to lead strategy development that aligns with organizational goals and delivers clear ROI. \n \nThemes include: Strategic models, Leadership, Data-led decision making, Financial impact, Industry trends\n

Detalii

Brand

KOGAN PAGE

Categorie

ENSTK

EAN / GTIN

9781398621725

Magazine

1

Disponibilitate

in stock