The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age - Joseph Turow

Name: The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age - Joseph Turow
Brand: University of Chicago Press
SKU: 4cb1286d-64b9-476c-bcf3-1e5471f92da0:45089387
Price: 178.20 RON
Availability: InStock

EAN: 9780226837338

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Descriere The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age - Joseph Turow

Turow, Joseph: - Joseph Turow is the Robert Lewis Shayon Professor of Media Systems & Industries Emeritus in the Annenberg School of Communication at the University of Pennsylvania. He is the author of thirteen books and the editor of five, including The Voice Catchers: How Marketers Listen In to Exploit Your Emotions, Your Privacy, and Your Wallet; The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power; and The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth.