Marketing 7.0 - Philip Kotler

Descriere Marketing 7.0 - Philip Kotler

\nPHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg School of Management. He is one of the world's leading authorities on marketing whose writing has helped define the subject for the past forty years.\n \nHERMAWAN KARTAJAYA is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the 50 Gurus Who Have Shaped The Future of Marketing according to The Chartered Institute of Marketing.\n \nIWAN SETIAWAN is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including Marketing 3.0, Marketing 4.0, Marketing 5.0, and Marketing 6.0.\n

Detalii

Brand

Wiley

Categorie

ENSTK

EAN / GTIN

9781394329861

Magazine

1

Disponibilitate

in stock