Marketing Planning & Strategy: A Practical Introduction - John Dawes

Descriere Marketing Planning & Strategy: A Practical Introduction - John Dawes

Dawes, John: - \nJohn Dawes is a Professor of Marketing at UniSA Business and an Associate Director of the Ehrenberg-Bass Institute for Marketing Science with a long-standing interest in buyer behavior and brand performance metrics, customer loyalty, pricing, as well as how knowledge about buyers, and competitors translates into competitive strategy. \n \nJohn has conducted research projects for global corporations including HSBC, Mars Inc., Unilever, Brown-Forman, Glaxo SmithKline and Gustav Paulig and co-authored a wide ranging review of pricing practices commissioned by the UK Office of Fair Trading. He has published research in leading journals including Journal of Retailing, Journal of Service Research, Journal of Business Research, European Journal of Marketing and Marketing Letters among others.\n

Detalii

Brand

Sage Publications Ltd

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ENSTK

EAN / GTIN

9781529760132

Magazine

1

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in stock