Vândut de elefant.ro
Contributor(s):Author: Dan S. KennedyWrite Well to Sell Big In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most dont. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
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Vânzător: Elefant.ro
Brand: Adams Media Corporation
