Tiktok Boom: China's Dynamite App and the Superpower Race for Social Media - Chris Stokel-walker

Descriere Tiktok Boom: China's Dynamite App and the Superpower Race for Social Media - Chris Stokel-walker

\nTikTok is the fastest growing app in the world, and the first to challenge Silicon Valley's dominance of social media. Donald Trump claimed it was a threat to US security tried to outlaw it. India has banned TikTok. \n \nDo the concerns about TikTok's Chinese ownership justify TikTok's treatment in the West? How has it taken over the world in just a few years, and what does its success mean for the future of technology? \n \nIn TikTok Boom, journalist and author of YouTubers, Chris Stokel-Walker has interviewed scores of people connected to the world's hottest app, including current and former employees, as well as some of TikTok's biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works. And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijing's answer to Google, and finds out what has happened to its founder, Yiming Zhang. \n \nTikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world's new tech order.

Detalii

Brand

Canbury Press

Categorie

ENSTK

EAN / GTIN

9781912454792

Magazine

1

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in stock