Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers - Raja Rajamannar

Descriere Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers - Raja Rajamannar

Rajamannar, Raja: - \nRaja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. Starting as a marketing trainee, he worked his way up through different companies, industries, and geographies around the world to become the global Chief Marketing and Communications Officer of Mastercard, which he has built into an iconic brand that is now rated amongst the top twelve brands globally. He was named Global Marketer of the Year by the World Federation of Advertisers, as Forbes Top 5 World's Most Influential CMOs, Business Insider's 25 Most Innovative CMOs in the World, Ad Week's Top 10 Most Tech Savvy CMOs in the World, Billboard's 2018 Top Branding Power Player, and Campaign Power 100, and he is an inductee into The CMO Club Hall of Fame. He was elected as the President of the World Federation of Advertisers and is also on the board of directors of PPL Corporation (a Fortune 500 company).\n

Detalii

Brand

Harpercollins Leadership

Categorie

ENSTK

EAN / GTIN

9781400223954

Magazine

1

Disponibilitate

in stock