The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way - Jonathan Goodman

Descriere The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way - Jonathan Goodman

\nTrying to win the internet is a gloriously inefficient way to build a business. \n \nNo matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.\n \nJonathan Goodman--one of the world's leading experts on helping people simplify their business--reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.\n \nBacked by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become famous on the internet just to make a few sales.\n \nIf you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.\n \nThis book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.\n \nSpecifically, you'll learn how to: \n \n- Build trust in business relationships through community, specificity, and familiarity. \n- Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills). \n- Improve profitability by cutting out the work not worth doing. \n \n \nAlgorithms change, humans don't.\n \nNo matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.\n \nFilled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way. \n \nBuy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.\n

Detalii

Brand

Harpercollins Leadership

Categorie

ENSTK

EAN / GTIN

9781400249138

Magazine

1

Disponibilitate

in stock