The AMA Handbook of Business Documents: Guidelines and Sample Documents That Make Business Writing Easy - Kevin Wilson

Descriere The AMA Handbook of Business Documents: Guidelines and Sample Documents That Make Business Writing Easy - Kevin Wilson

\nWith practical, crystal-clear guidelines and dozens of sample documents, The AMA Handbook of Business Documents takes the guesswork and mediocrity out of all of your written communications. Organized as an instant-reference tool you can count on whenever you're putting something in writing, this lifesaving resource will help you sell, buy, inform, report, announce, propose, hire, fire, remind, get paid, and do everything else that defines your work and propels your business and career toward their goals.Inside you'll find a wealth of sample documents and short, easy-to-apply guidelines for creating your own, including: Abstracts * Letters of Application * Complaint Letters * Memos * Proposals * Inquiry Letters * Follow-up Letters * Collection Letters * Emails * Reference Letters * Progress and Activity Reports * Policies and Procedures * Lab Reports * Grant Proposals * Press Releases * Newsletters * Job Offer Letters * Warning Letters * Sales Letters * Training Manuals * Speeches and Oral Presentations * Product Specifications * Summaries * Surveys * and many, many more. \nFrom business plans and sales presentations to newsletters and email marketing, The AMA Handbook of Business Documents gives readers the tips, tricks, and specific words they need to make their company come across on page or screen in a way that leads to its success. This versatile guide to preparing first-class written pieces provides readers with dozens of sample documents and practical tips to give them a strategic and creative advantage when crafting proposals, memos, emails, press releases, collection letters, speeches, reports, sales letters, policies and procedures, warning letters, announcements, and much more. You'll learn about the various types of business documents and the parts of a document that spell either big success or big trouble. Suited equally to executives, entrepreneurs, managers, administrative staff, and anyone else charged with putting a business's intentions into words, this handy guide will forever transform the way you communicate your company's identity, products, services, and strengths in written communication. \nFrom business plans and sales presentations to newsletters and email marketing, The AMA Handbook of Business Documents gives readers the tips, tricks, and specific words they need to make their company come across on page or screen in a way that leads to its success. This versatile guide to preparing first-class written pieces provides reade

Detalii

Brand

Harpercollins Leadership

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ENSTK

EAN / GTIN

9780814417690

Magazine

1

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in stock