Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience - Bill Chastain

Descriere Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience - Bill Chastain

\n \nThe Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.\n \nIn an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.\n \nThe growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.\n \nThrough the story of Target, you'll learn: \n \n- How to remain nimble in times of tremendous change. \n- How to reinvent a six-decade-old iconic brand. \n- How to know when to build it yourself or bring in the experts. \n- When to change the entire way you do business. \nDiscover how this iconic store hit the bullseye and created an addictive retail experience, and how you can do the same for your business.\n

Detalii

Brand

Harpercollins Leadership

Categorie

ENSTK

EAN / GTIN

9781400232741

Magazine

1

Disponibilitate

in stock