The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership - Mary Curran Hackett

Descriere The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership - Mary Curran Hackett

\nWhat can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.\n \nAfter twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy...until it was clear that they weren't.\n \nWorking in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.\n \nKnown for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry.\n \nThrough the story of Capital One, you'll learn: \n \n- How to recognize underserved sections of a market. \n- How rejection by every company in the business doesn't mean it's time to quit. \n- How to determine what people want and how to get it to them. \n- How to employ marketing campaigns that will change the way people live. \nDiscover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.\n

Detalii

Brand

Harpercollins Leadership

Categorie

ENSTK

EAN / GTIN

9781400232796

Magazine

1

Disponibilitate

in stock