Business Expert Press · ENSTK
Key Account Management: Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers - Joel Le Bon
EAN: 9781631571749
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Descriere Key Account Management: Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers - Joel Le Bon
Addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts, while also delivering value to both customer and supplier. Through the introduction of the selling centre concept, the text offers sound, experiential solutions to better managing the buying centre.
Detalii
- Brand
- Business Expert Press
- Categorie
- ENSTK
- EAN / GTIN
- 9781631571749
- Magazine
- 1
- Disponibilitate
- in stock
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