Business Expert Press · ENSTK
Proximity Marketing: Converging Community, Consciousness, and Consumption - Rajagopal
EAN: 9781637425770
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Descriere Proximity Marketing: Converging Community, Consciousness, and Consumption - Rajagopal
Presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets through theoretical foundations, design arguments, and managerial analysis. Converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.
Detalii
- Brand
- Business Expert Press
- Categorie
- ENSTK
- EAN / GTIN
- 9781637425770
- Magazine
- 1
- Disponibilitate
- in stock
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